The creative world is at a turning point. As artificial intelligence becomes increasingly sophisticated, it's being fed an unthinkably vast amount of content—text, images, audio, video—often scraped from the internet without permission or credit. That content includes the original work of artists, writers, designers, musicians, photographers, and creators like you.

Recently, the European Union Intellectual Property Office (EUIPO) announced it is considering a new role in mediating copyright disputes between creators and AI developers. This move follows a study that underscored the complex - and often invisible - ways in which AI systems are absorbing and replicating copyrighted works.

But here’s the hard truth: if creators don’t take proactive steps to protect their rights now, they may lose control over how their work is used forever.

What Happens When You Don’t Take Action?

1. Your work could be silently absorbed into AI datasets.

Without proper digital marking or opt-out declarations, your art or writing can be used to train commercial AI models—meaning your voice, style, and ideas may be echoed in millions of outputs without your knowledge or benefit.

2. You may lose legal ground to claim infringement.

If your work was publicly available and unmarked, proving unauthorized use becomes far more difficult. Courts and platforms often look for clear copyright claims or opt-out notices. Without them, your legal standing weakens significantly.

3. Your creative identity could be diluted.

AI-generated imitations of your work can flood the market, undermining your originality, confusing your audience, and devaluing the uniqueness that sets your work apart.

4. You risk missing out on future licensing opportunities.

If you don't assert your rights now, it becomes harder to demand licensing fees or fair compensation later. Passive inaction today could translate into lost revenue tomorrow.

A Growing Recognition—But the Responsibility Starts With You

While the EUIPO's initiatives like a 'Copyright Knowledge Centre' and mediation services are welcome signs of progress, creators cannot afford to wait for institutions to catch up. Opt-out mechanisms are becoming a central part of AI and copyright discussions—but unless you use them, they won't protect you.

VERIFiSMART: The Solution for Creators Who Want Control

At VERIFiSMART, we’ve developed a solution specifically designed to address this urgent need. Our platform allows you to:

• Mark your work with machine-readable and human-readable opt-out declarations
• Assert your copyright clearly across online platforms
• Upload and share your work with digital confidence, knowing your rights are protected

We don’t just talk about protecting creators. We equip them with real tools to do it.

Your work is your legacy. Don’t let it be consumed, copied, or commercialized without your consent.

Protect it. Mark it. Opt-out—with VERIFiSMART.